Marketing Solutions
Standard Register provides a one-stop-shop for increasing the effectiveness and efficiency of your marketing efforts, including:
- Direct Marketing: multi-channel marketing, postcards, loyalty programs and more.
- Merchandising and Point of Purchase: floor stands, banners, posters and more.
- Marketing Collateral: brochures, signage, presentations and more.
- Stationery: business cards, envelopes, letterhead, note/memo pads and mailing labels.
- Promotional Items: writing instruments, bags, stress balls, apparel and more.
At Standard Register, we understand your need to create, communicate, and deliver value to your customers on a daily basis. With our integrated solutions for marketing, we give you the ability to attract, retain and grow your customer base with powerful, cost-effective tools for creating and delivering targeted, personalized communications.
Standard Register brings together components of print, composition, digital asset and content management technologies to streamline the process of creating and managing marketing communications while improving their effectiveness with full personalization. Built on our robust SMARTworks® technology platform, our Web-based solutions offer companies decentralized content management with centralized brand control and the ability to create one-to-one communications, leveraging CRM data.
We not only produce and fulfill your marketing materials but also partner with you to control your brand, effectively target your audience, and improve your marketing strategy – ultimately leading to increased customer response rates and repeat business.
Case in Point...
A customer retention program can be a powerful tool in the arsenal of customer relationship management. While many companies struggle to differentiate themselves from one another, one leading national insurance carrier took action to build lasting customer relationships, to measure the effectiveness of its “contact” tactics, and to improve customer retention rates with more frequent and relevant engagement. Turning to Standard Register to keep the company’s products and services top of mind with customers and subscribers, a multi-touch marketing campaign was developed. During the course of the year, customers experienced at least six different communication “touches” – everything from direct mail and e-mail, to telemarketing and personalized URLs for response. The result: the right message and tone delivered repetitively to the right audience in a very personalized way, leading to lasting customer relationships. Case Study