In today’s highly
competitive market, building strong customer
relationships is essential to the growth and
viability of the automotive dealership. And Dealer Office Xpress (DOX) is ready to support you
in this strategic initiative.
Dealership Solutions
for One-to-One Customer Communications
Personalized marketing communications have a significant impact on customers,
increasing response rates by 34% and repeat business by 48%, according
to industry analyst InfoTrends. Now, as part of the DOX
program, Standard Register and ADP are offering your dealership a powerful
marketing tool to help you:
- Maximize impact of your customer communications
- Simplify marketing campaign development
and execution
- Communicate special offers quickly, more
efficiently
- Bring customers back into your showroom
and service department
DesignOnDemand® enables
people throughout headquarters and your dealer
network to create and order one-to-one, personalized
communications and marketing collateral through
a Web-based interface and state-of-the-art
digital color-printing capabilities. Selecting
from a menu of design templates, they can combine
static and variable text as well as photographs
and graphic images to produce professional
brochures, postcards, mailers and other marketing
pieces with ease, tailored to an individual
recipient.
- Service Reminders
- Coupon Books
- Sales Promotions
- Recall Information
- Trade-in Promotions
|
- Manufacturer Warranty Information
- New Vehicle Information
- Newsletters
- And Much More
|
This simple-to-use solution enables you to
harness the power of your database to specifically
target individual customers, by merging CRM
information intelligence directly onto the
collateral, thus driving up response rates
exponentially. DesignOnDemand produces sophisticated
color images, graphics and text personalization
that have a remarkable ability to cut through
the clutter of generic marketing messages that
bombard your customers at every turn.
DesignOnDemand is marketing at its best:
- Maximizing personalization
- Maximizing communication impact for building
lasting customer relationships
- Protecting your brand
- Eliminating outdated materials and warehouse
costs, and expensive reprints
- Communicating sales, product and service
promotions with ease
- Providing an end-to-end fulfillment solution,
from collateral creation, to print, to mailing
the printed communications directly to your
customer in 48 hours or less!
What Dealers Are Saying
"In
the time it would take me to think about
calling my agency, I could have finished
my mailing using DesignOnDemand."
"We are very
excited to have the DesignOnDemand product
available because it gives the store more
control to "touch" our customers
with something out of the ordinary. We were
quite pleased with the 64% increase in response
rates using DesignOnDemand for our “Right
From The Start” promotional campaigns.
We love DesignOnDemand!"
"Since using
DesignOnDemand, I have been able to triple
the number of mailings we typically send
out for our service department in a matter
of hours. Once I get the service specials
from the manager, I am able to design a professional,
quality looking mail piece within minutes
and not worry about getting a proof back
and corrected on time since DOD gives you
a proof immediately and you can make corrections
within seconds. This frees up my time to
focus on other aspects of my job!"
To learn how several dealerships are using DesignOnDemand, read our case study.
Visit www.dealersuite.com/dox to
learn more about this powerful customer relationship
management tool that is available to automotive
dealers from Dealer Office Xpress. |
